Por iniciativa de la Dra. Martha Vázquez y de la Dra. Ruth Contreras, el capítulo Barcelona de la Red Global MX decidió crear una campaña de difusión en redes sociales para dar más visibilidad al Día mundial de la propiedad intelectual. Este 2018 se celebró el Día Mundial de la Propiedad Intelectual con la idea de dar a conocer la función que desempeñan los derechos de propiedad intelectual (patentes, marcas, diseños industriales, derecho de autor) en el fomento de la innovación y la creatividad. La campaña del presente este año celebró el talento, el ingenio, la curiosidad y el valor de las mujeres que impulsan el cambio en nuestro mundo y plasman nuestro futuro común. Para unirnos a la causa, las doctoras crearon diferentes materiales gráficos con el objetivo de celebrar los logros de las mujeres en la propiedad intelectual. Las mujeres inventan cada día invenciones revolucionarias, así como creaciones que mejoran y transforman la vida de las personas y fomentan la capacidad de comprensión del ser humano en ámbitos que van de la astrofísica a la nanotecnología, la medicina, la inteligencia artificial y la robótica.
En el ámbito creativo, ya sea el cine, la animación, la música, la moda, el diseño, la escultura, la danza, la literatura, el arte y otras esferas, las mujeres están reinterpretando la cultura y poniendo a prueba los límites de la expresión artística y creativa, con lo que nos adentrarnos en nuevos mundos de experiencias y percepciones. Así que en colaboración con la OMPI (Organización Mundial de la Propiedad Intelectual), el capítulo participó uniéndose a la conversación en medios sociales utilizando la etiqueta #worldipday y con material de difusión específico para redes sociales.
En la Campaña de difusión realizada durante una semana previa al día y durante el 26 de Abril, se destacaron diferentes datos que fueron cuidadosamente seleccionados por las doctoras. Por ejemplo, que el sistema internacional de patentes lo utilizan actualmente más mujeres que nunca, sin embargo, los análisis de la OMPI muestran que de todas las solicitudes de patentes presentadas en 2016 solo el 30,5% corresponde a inventoras. Más abajo pues verse 3 ejemplos de ello. Esperamos unirnos en la próxima campaña.
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